Building Trust with Your Consumer is…SO HARD!
You know what I mean. Consumers can seem as stubborn as stone and as slow to move as a turtle. But you try so hard…
* Don’t call your bank and issue a Chargeback – talk to us and we can make it right for you!
* Unenroll from your subscription this way – it’s easy!
* This is what you bought – it’s so clear!
Merchants send messages to their consumers in multiple ways –
~ Checkout Disclosures, T&Cs, Notifications, Customer Service – Overt
~ Checkout Layouts, Support, Font Choices, Refund Options – Covert
Consumers may trust your Brand as a Product but now they need to trust your Brand as a Seller. How can you build a Brand Connection with your customers that gives them the level of financial assurance they currently have with their cardholder bank?
Something to think about because it is doable – I did not say simple.